Recommended Reading

What’s The Big Idea?

George Lois

Legendary adman Lois recounts the breakthrough advertising campaigns that put his clients on the map. Makes me nostalgic for a time I never really knew: when real partnerships and deep relationships were formed by ops-centric Captains of Industry and their brothers in idea-centric Creative Communications. As a freelance copywriter, the book continues to serve as conceptual inspiration and an ongoing reminder that we seek not to create products - ads, web sites and brochures, but to deliver a business building service.

 

Flight of The Buffalo:
Learning To Let Employees Lead

James Belasco & Ralph Stayer

Hundreds of great business books out there, but this one proved seminal in the development of my own thinking. And despite the fact this book is over a decade old, most companies still haven’t made the connection between brand-as-marketing-tool and brand as organizational road map. Calling all organizational development experts: why aren’t we talking?

 

A Clear Eye For Branding

Tom Asacker

The thoughtful, witty and irreverent Tom Asacker delivers a full-on call to brand action. If you’re looking to energize and illuminate the troops, book Tom for your next meeting. Though there are lots of speakers on the circuit, Tom’s more like a comedian and a philosopher than an ordinary speaker. Prepare your audience to get their circuits blown.

 

Great Print Advertising

Tony Antin

Reared on Reader’s Digest headlines, Antin provides copywriters with a back-to-basics approach, gleaned from his years’ writing sharp, benefit-driven copy. Insightful and still wholly relevant, especially with the advent of the web and the need for traffic-driving banners.

 

“Duh” Marketing

Liz Goodgold

Liz helps you laugh through your marketing mistakes, as well as her own. An informative, thoroughly entertaining read.

 

Hey, Whipple, Squeeze This

Luke Sullivan

An inside peek at campaign development from the irrepressible, delightfully opinionated copywriting impresario. As one of the most award-winning creative copywriters out there, his insights are razor-sharp, and he continues to be a force with which to be reckoned. I especially enjoyed his caveat regarding ending copy with cutesy end-lines. (Cutesy end-line omitted. Thanks, Luke!)

 

 


An ability to link creative strategy and execution with business development goals. A multitude of voices. No hand-holding required. A track record of getting it right the first time. These constitute four of the key reasons why agencies, design shops and businesses turn to brand-centric copywriter Scott Silverman. Expert brochure copywriting, case study copywriting, print copywriting, broadcast copywriting and SEO web site copywriting is only a phone call away. Of course, if you have a need for brand strategy and marketing consulting, we do that, too. Exceedingly, tell-your-mom-about-it well.

This next part here is designed to make sure your brand consultant search and local copywriter search or local marketing expert search yields the kind of results most want. On the West Coast, Scott Silverman’s Articulated Brands offers Los Angeles copywriting and brand strategy consulting, Santa Monica copywriting and brand strategy consulting, as well as Orange County copywriting, San Francisco copywriting and brand strategy consulting. Courtesy of his extensive marketing experience and the web, he’s now your first choice in Las Vegas copywriters, Phoenix copywriters, Dallas copywriters and Houston copywriters. In the Midwest, Scott Silverman is available to serve as a Detroit copywriter, an Ann Arbor copywriter, a Chicago copywriter, a Madison copywriter, a Milwaukee copywriter, a Toledo copywriter and an Akron copywriter. In the East, he’s listed among the best New York copywriters, Boston Copywriters, Pittsburgh copywriters, Baltimore copywriters and D.C. copywriters. Of course, his demonstrated ability to offer concepts and copy on call also make him a Miami copywriter, an Atlanta copywriter, a Raleigh copywriter, a Denver copywriter, a Boulder copywriter, a Tulsa copywriter and, for that matter, an Anytown copywriter and brand strategy consultant. Scott Silverman’s Articulated Brands also fields international requests for London copywriters, Sydney copywriters and Toronto copywriters.