With the time and money you’ll have saved by not chasing the wrong formula for years, you’ll have plenty of both left over to worry about improving creative and media ROI.  For most companies, the entire formula is out-of-whack.  Expensively…ploddingly…often disastrously out-of-whack.  It’s like trying to construct a building with no blueprints in place.  “A kitchen here.  A bathroom here.  And, oh yeah, one day we’ll get around to figuring out what it is we’re building and how it all comes together.”

The real wisdom of assessing your brand is akin to performing a soil study prior to proceeding with even a dollar of expenditure or a single day of construction.  It may be messy.  It may reveal things you’d rather didn’t exist. It does cost real money.  But it’s smart money -- an insurance policy on all of your other marketing and business development expenses, a hedge against waste and a proactive move designed to transform competitive companies into Categories Of One, further and faster.

Think about the implications here.  An opportunity to better connect with targets is really an opportunity to spearhead a new, more lucrative and sure-footed corporate destiny.  At a time when overly specialized consultants seem dead-set on making every entrant in a category look and sound exactly the same, benchmarking their clients into oblivion, you have the chance to leverage a fresh perspective on your company and your marketing.  But you don’t have to make any split second decisions.  All you have to do is get to know me a little better, and see if “some stinkin’ outsider” can really share your passion for growing the company, surmounting its obstacles and staking claim to a bolder, brighter future.

It’s your call.  (But I’m pullin’ for ya!)  Here’s the number, just in case:  310.826.8518

 

 

 

 

 


An ability to link creative strategy and execution with business development goals. A multitude of voices. No hand-holding required. A track record of getting it right the first time. These constitute four of the key reasons why agencies, design shops and businesses turn to brand-centric copywriter Scott Silverman. Expert brochure copywriting, case study copywriting, print copywriting, broadcast copywriting and SEO web site copywriting is only a phone call away. Of course, if you have a need for brand strategy and marketing consulting, we do that, too. Exceedingly, tell-your-mom-about-it well.

This next part here is designed to make sure your brand consultant search and local copywriter search or local marketing expert search yields the kind of results most want. On the West Coast, Scott Silverman’s Articulated Brands offers Los Angeles copywriting and brand strategy consulting, Santa Monica copywriting and brand strategy consulting, as well as Orange County copywriting, San Francisco copywriting and brand strategy consulting. Courtesy of his extensive marketing experience and the web, he’s now your first choice in Las Vegas copywriters, Phoenix copywriters, Dallas copywriters and Houston copywriters. In the Midwest, Scott Silverman is available to serve as a Detroit copywriter, an Ann Arbor copywriter, a Chicago copywriter, a Madison copywriter, a Milwaukee copywriter, a Toledo copywriter and an Akron copywriter. In the East, he’s listed among the best New York copywriters, Boston Copywriters, Pittsburgh copywriters, Baltimore copywriters and D.C. copywriters. Of course, his demonstrated ability to offer concepts and copy on call also make him a Miami copywriter, an Atlanta copywriter, a Raleigh copywriter, a Denver copywriter, a Boulder copywriter, a Tulsa copywriter and, for that matter, an Anytown copywriter and brand strategy consultant. Scott Silverman’s Articulated Brands also fields international requests for London copywriters, Sydney copywriters and Toronto copywriters.